About

"I didn't want to build another incense brand. I wanted to build a reason for people to slow down once a day.

Every fragrance we make is tied to a temple, a story, a feeling someone already carries inside them. My job is making sure that feeling reaches you exactly as it should, honest, unhurried, real.

We're not chasing scale for its own sake. We're chasing the moment someone lights a stick and feels a little closer to home."

Akshat Singh

Co Founder

Good dhoop can't be rushed. Every batch we make starts with dried gomaya, sourced with care, shaped and dried by hand over days, not machines.

I spend my time where most people never look, sourcing, quality, the women who craft each stick. That's where the brand actually lives.

We measure success by consistency. If a customer lights our dhoop in January and again in December, it should feel exactly the same. That's the standard I hold every batch to."

Vedant Kapoor

Co Founder